Why Photography Matters for Real Estate Agents & Designers

We’ve all heard the saying “a picture is worth a thousand words” and even though it’s cliche to say, it’s true, especially when it comes to real estate and interior design. In a field that is so visual, it’s important to invest in high-quality photography to bring your work to life and promote your services and offerings to potential clients.

You might be thinking to yourself, “yeah, okay, but I can do all of that with my iPhone.” We get it. Your phone camera is very convenient for snapping a quick picture of a project you’re working on or a house that you’re about to list, but save those for your Instagram Stories!

When selling a home or designing a home as an interior designer, your target client is ready to invest. They don’t want to waste time looking at a home that doesn’t have good listing photos or work with an interior designer that doesn’t have the photos that represent the quality of their work. And this is exactly why it’s so important to work with a professional photographer to capture the properties you’re working on.

Why Photography Matters for Real Estate Agents & Designers

Working with a professional photographer is an investment in your brand and it goes way beyond showing a property once on social media or on listing sites.

Maximize Your Marketing

Having a solid marketing strategy and social media presence is crucial when it comes to home selling and interior design. Both are so visual and being able to showcase what projects you’re working on and the homes you’re selling with beautiful imagery will make a big impact. This is also how you’re going to attract new clients! Clients want to see that you’ll be able to provide them with the high-quality work that they’re looking for and you’ll be able to do that through your marketing.

And don’t forget social media is free! Look at professional photography as your main marketing expense.

Build Your Portfolio

The homes you sell and the design projects you work on are a result of your hard work and you should be showing them off. Don’t let that hard work go unnoticed! By investing in professional photography, you’ll be able to capture your talent and provide potential clients with a look at the work you’ve completed and the homes you’ve been able to sell.

If you’re an interior designer, use the images you get from your photographer to build out a portfolio on your website with more information about the project you worked on and what the clients were trying to achieve. If you’re a real estate agent, use the images from your listing to showcase the home, how long it was on the market for, the listing price, and what it sold for.

Attract the Right Clients

Every single business owner has a specific type of client they want to work with. By investing in professional photography, you’re able to showcase your projects, your aesthetic, and your specialty. As you work on building your business and your personal brand, these images will help you market to the types of clients you really want.

Ready to capture high-quality images of the homes you are listing and designing? Contact our team at Lumen Creative Co. today!