3 Shots to Get During Your Brand Shoot
One of my favorite parts of a brand photography session is the planning and strategy behind the shoot itself. Having great images that show off your brand are great but if you have no plans for them, once you start utilizing them on your website and in your marketing strategy, you’ll find yourself wishing you had a specific shot that you didn’t capture during your recent shoot. This is exactly why putting together a strategy for your session is so important! It allows us to make sure we capture those images.
Whether you work with our team at Lumen Creative Co. to capture your brand photography or not, there are three shots you always make sure to get during your brand shoot. Let’s dive into what those images are!
3 Shots to Get During Your Brand Shoot
Headshot
Headshots aren’t just for your LinkedIn profile! Having a good photo of your face, unobstructed, from the waist up in portrait orientation is a must for everyone, even small business owners. These images show off who you are and are great for your about page, social media profile images, and any other marketing materials that promote your business and who you are.
Action Shots
Whether you’re a product or service-based business, having a slue of action shots you can utilize on your website, social media, blog posts, and email marketing is a must! These shots will show what you do, how you do it, and where you do it. Maybe they’re shots of you working in an office setting. Maybe they’re shots of you creating one of your products. These types of shots will help tell your story and are great for promoting your products and services.
Detail Shots
Detail shots are ones that are up close of products you sell or tools you utilize in your service-based business. These are the types of shots that are often overlooked but are great to utilize as “filler” images on your website and social media. While everyone wants to know who is behind the business, detailed shots are ones that can help start a conversation, ask a question, or give a peek behind the scenes.
Planning Your Brand Photography Session
As a Lumen Creative Co. brand photography client, you’ll meet with our founder Rachel to dive into your brand, what you’ll be utilizing your images for, and get more information about what exactly you can expect during your brand photography session.
Are you ready to get started and capture the images that share your brand, who you are, and what you do? Contact us today to learn more!