Where to Use the Photos from Your Brand Shoot
After having it on your to-do list for what seems like years, you’ve finally invested in brand photography and received your final images back from your photographer (yay!). Now comes the fun part, showing them off to your audience!
Where to Use the Photos from Your Brand Shoot
Update Your Profile Photo on All Platforms
When was the last time you updated your profile photo on social media? If you can’t remember, or if it’s an out-of-season photo, it’s time to update it! Swap out your current profile photo with a headshot from your recent branding session to show your face to your audience so they know who they’re engaging with.
And make sure to update your profile photo to the same one across all platforms so users know that it’s you!
Freshen Up Your Newsletter
Whether you’re consistent with your email marketing or not, newsletters are one thing that can get boring, and fast. Freshen up your newsletter with the photos from your recent brand session to show off what you do and who you are!
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Share Them to Social Media
We’re not against stock images but we do think it’s extremely important to be sharing images that were specifically taken for your brand on social media. This will help keep a consistent look across platforms (and your website) and gives your audience a better idea of what they can expect from you. In the world of visual marketing, consistency is so important!
Update Your Portfolio
This isn’t applicable to every business owner but if you are a product (physical or digital), make sure to get photos of it during your brand session so you can update your portfolio! We know how easy it is to forget about showing off your work, but it’s the best way to show potential clients and customers what to expect from you.
Update the Images on Your Website
If it’s been a while since the last time you updated the images on your website, it’s time to give them an update! Our favorite places to showcase our brand images on our website header and on our homepage, as well as our about page, services page, and contact page.
Add Them to Your Marketing Materials
Have marketing materials or client materials you utilize in your business? Add some white space and visuals to them with your brand photography to help give them a refresh! And don’t forget, less is more!
Ready to give your brand photography a refresh? Contact us today to schedule your FREE brand discovery call.