The Benefits of a Brand Photographer During Your Website Refresh
A website refresh is one of the BEST things you can do for your business. It can increase traffic and generate more leads, and it can reignite your passion and energy for your business so you can really get after your goals!
We probably don’t have to tell you that there’s a lot to consider when revamping your site; content, graphic design, colors, and SEO to name a few. You might be thinking about hiring a web designer or developer, and maybe a copywriter to help with your messaging, but have you considered hiring a brand photographer?
When you’re focused on everything else that goes into revamping your website, photography can be easily overlooked—but don’t let photography become an afterthought in the planning process! Professional brand photography will visually share your unique passion and connect with your audience in a way that words and design alone simply cannot. By capturing the real you while embodying your story, your values, and what you have to offer, you're adding value and trustworthiness to your brand.
So, if you’re on the fence about investing in brand photography and looking for a sign, this is it. We’re here to explain why hiring a brand photographer can make it easier to build a beautiful, professional, and cohesive website.
High-Quality, Brand-Aligned Photos Will Make a Powerful First Impression
Every brand has a website, but low-res, outdated, and mismatched images cause potential customers to bounce and look to competitors. You know you’ve done it! By investing in quality brand photography, you are telling your audience that you’re a legit business with a product or service worth investing in. The quality of your images speaks to the quality of your offerings, which means purchasing confidence is directly connected to the quality of your images. With just a glance, potential customers will judge your business, so this is your opportunity to really ‘wow’ them!
Fresh Photos Will Keep Your Brand Current
If you’re at a point where you are refreshing your website, your business has likely evolved. Maybe you bootstrapped your website when you started your business and now have more of a budget to work with. Maybe your offerings have changed, or your goals have evolved. Whatever it may be, it’s important to have photos that showcase where your business is today. By keeping your photos fresh and your look current, you’re showing your customers that you pay attention to industry trends.
Cohesive Brand Photos Will Increase Brand Recognition
If you’ve been in business for a little while, you probably have a mishmash of brand photos and random iPhone photos you've taken over the years. We know it might feel tempting to plug those into your new site and save some money, but believe us when we say that having a collection of photos that are inline with your brand aesthetic will make a huge difference. Creating a consistent look and feel for your brand will increase brand recognition, which means people will be more likely to know, like, and trust you.
Your Photos Will be Website Ready
Just because a photo is great doesn’t mean it’s great for a website. Hear us out on this one. During your photo shoot, your brand photographer will take photos that are specifically designed to work well on the pages of your website. You’ll need a variety of both vertical and horizontal images (for a large welcome banner), as well as images with plenty of white space for text overlays. Having usable images will make your life (or your web designer’s life) so much easier!
Ok, but Do I Have to Hire a Brand Photographer, Specifically?
You might be tempted to hire your cousin or neighbor who has dabbled in photography, but just because they’ve shot a wedding or two, doesn't necessarily mean they are the one for this job. A professional brand photographer knows how to incorporate different viewpoints—that is, the different areas or storylines in your business—and they know how to help you choose the right location for your shoot based on your brand vibe.
Brand photographers also know how to incorporate brand colors in a way that is consistent with your brand aesthetic. They will usually ask you what your brand colors are and help you select outfits, props, and backgrounds that are complementary to your color palette. Sometimes they’ll even create a mood board so they can explore different ideas and styles ahead of time and go into the shoot prepared.
So, are you ready to take your brand to the next level and attract your dream client? (Duh!) Fill out our contact form so I can learn more about your brand and get a session scheduled!
This guest post was written by Rachel Wertz in collaboration with Amari Creative, a business-bestie owned design studio specializing in creating everlasting, premium brands. Make sure to check out their website and follow them on Instagram and Pinterest!