How to Prepare for Your Next Brand Photoshoot
Whether you have an upcoming brand photography session or you’re thinking about booking one, making sure you’re prepared for your session is important and will ensure a successful shoot!
Before we dive into getting ready for your session, let’s chat more about what a brand photography shoot is and why they’re important.
What is Brand Photography?
Brand photography is your opportunity to capture your brand, your personality, and your brand’s story.
Preparing for Your Brand Photography Session
Now that you have your brand photography session booked, it’s time to strategize and prepare for your session.
Create a Pinterest Board for Inspiration
Not exactly sure what you want your branding session to look like? Head over to Pinterest, create a board, and start pinning some inspiration! Your pins can be anything from clothing and pose inspiration to the types of shots you’re looking for, or even location ideas!
Decide on a Location
Now that you know what type of vibe you’re going for, it’s time to select your location. If you have an office space or brick-and-mortar store that you want to incorporate into your brand photos, shooting on-location is a great option. If you don’t have a location you’re regularly working out of, your photographer will be able to help you scout a location!
When you work with Lumen Creative Co. for your brand photography, we’ll be able to make strategic location recommendations based on your needs! From studio spaces to coffee shops and public outdoor areas, we’ll be able to help you lock down a space that reflects you and your business!
Pick an Outfit (or Two!)
One of the most frequently asked questions we get is what the heck do I wear to my branding photography session? Luckily for you, we’ve been doing this for a while and frequently do our own brand photography sessions, so we’ve got you! When deciding what to wear to your session, always always wear something you feel comfortable in.
Determine Any Props You Want to Utilize
A great way to showcase your brand story through your photography is by incorporating props into your photos. These could be items you interact with on a regular basis like your laptop or planner, your work bag, or maybe a product you sell.
Images to Capture During Your Session
Now that you’re prepared for your shoot and have some inspiration, make sure you communicate with your photographer the types of images you’re looking for and where you’ll be using them. This will help give your photographer direction and will ensure a successful shoot!
Some photos you’ll want to capture during your next brand photography session might include:
Headshots - Having a great headshot is so important and your brand photography session is a great time to capture new ones! You’ll be able to use your new headshots on your about page, throughout your website, and on social media.
In Your Office/On-Location - Capturing you in your element is a must for brand photography. If you’re a realtor, your brand photography images might showcase your office space, action shots of putting a for sale sign up, and getting ready for an open house.
Candid Shots - These will be the shots that capture your personality and tell a story. They might be action shots of you answering emails, writing out your to-do list, going through products, or putting together a design.
Are you ready to schedule your next brand photography session? Contact me today to learn more!