Everything You Need to Know About Working with a Videographer

Content is queen and video content is king. No matter what social media app you open these days, they’re all prioritizing video content which means you should be, too. This might be easier said than done, but with the help of a videographer, you can start prioritizing video content in your marketing strategy.

Everything You Need to Know About Working with a Videographer

From finding a videographer to strategizing your video strategy, we’re sharing everything you need to know about working with a videographer.

Why Video Content is Important

Photography is such a wonderful way to share your brand’s story and show what it’s like working with you, but video content allows you to show your brand even more accurately. It allows you to show a dynamic view, showcase small details, and capture what it’s like working with you. Video content also allows you to cover more information than you would be able to in an image and when you post video content to Instagram, you’re also playing in the algorithms game.

How to find a Videographer

When looking for a videographer to work with, we always recommend starting with your trusted photographer. If they don’t offer videography services, they’ll be able to connect you with trusted peers. This is much easier than sorting through portfolios and having countless discovery calls.

Before reaching out to videographers, it’s also important to know what you want from a stylistic standpoint so you can find a videographer whose work matches that of your brand.

How to Plan a Video Shoot

Just like a photo shoot, you’ll want to go to your video shoot prepared. This means putting together themes, creating a shot list, and outlining any products or details you want to capture.

Ready to start capturing video content for your brand? Reach out to our team today to book your discovery call!