Betsy Jennings
LOCATION
Loveland, Colorado
DESCRIPTION
Half-Day Branding Package
CAREER
Real Estate Agent
Pre-Shoot Planning
Betsy was looking for a complete refresh for instagram content. On our pre-shoot planning call we dove into three of her main Brand Viewpoints that she wanted to create content around. We discussed her mood board, ideal locations, what she wanted to get out of the shoot, and created an outline for her shoot day. After our call I put together my thoughts on the specific types of images we would focus on and sent them to her for review. Here is a recap of Betsy’s shoot!
Viewpoint #1: Real estate agent
Betsy is a Real Estate Agent in Northern Colorado, and uses instagram as her main marketing tool. We spent the morning at a model home in Loveland capturing a variety of photos that Betsy can use for content creation around her services and educational posts as a Real Estate Agent.
These photos will be great for updated headshots, general branding content as well as staged images that she can create specific content around (ie client gifts, prepping your home to sell, quick tips to get your home ready for showings, etc.)
Viewpoint #2: Work from home mom
Betsy shares a lot of her behind the scenes lifestyle as a busy work from home mom and we wanted to make sure to include that in her shoot.
With a lifestyle session approach, we captured dozens of sweet moments of Betsy and her son in their Downtown Loveland home that she and her husband renovated from top-to-bottom. Timing was just right, as they were in the process of selling this home on the shoot day and we grabbed some shots of Betsy’s For Sale sign, as the listing agent for her own home. Now they are on to their next house flip!
These photos will serve as great brand-aligned content for when Betsy shares about her home life, shares about how she got her own home ready to sell, and she now also has these special moments to look back on from when they lived in this sweet little house.
Viewpoint #3: Mom life
In the warmer months, Betsy spends a lot of time outside with her son in their backyard and garden. To bring in a fun element to her shoot we visited a local greenhouse and had fun grabbing some candid moments with her sweet 1 year old.
Choosing a location that is outside of the box will help your content feel fresh and unique to your own brand! Just make sure it makes sense to your brand messaging - in Betsy’s case, she can use these images to talk about life with her son, gardening and even tips on getting your yard/curb appeal ready when you’re selling your home.
